If your prospective clients are thinking about all of the possible ways to get into online marketing, chances are that they already have a website and/or blog. And, perhaps they’ve added their business to all the appropriate directory listings. In addition they may have participated in social media and been involved with online networking.

Consider online video. If you create and post an online video that becomes popular through the social networks, that means marketing gold by the bucketful. Bubblecast is an Online Video Platform (OVP) which offers the benefits of video combined with very non-intrusive embedded call to action banners which show up either when the video is over, or when the viewer hits the stop button.

When the banner is clicked—and the banner itself can be a flash movie, image or text—the viewer is sent to the landing page which you designate.

Bubblecast then enables you to place your video online in a number of ways. It can be sent to YouTube, Facebook or any of the social networking websites, and also to web pages and blogs. Also, Bubblecast provides a Plugin for Wordpress so you can add Interactive Video to your posts. All of this is easily managed on your Bubblecast Dashboard.

As SEM and SEO professionals know, Google now considers websites with video material more beneficial for users conducting a search. The result is a higher rank in search results. Also, SEM pros will craft their video description carefully, filling them it with well researched keywords to further enhance their ranking. Bubblecast submits your video descriptions to Google regularly—giving you further traction in the rankings.

In addition, video viewing numbers are on the rise. Given the choice of seeing verses reading, a user will click a video virtually every time. Video also adds the personal touch communicated by facial expressions and body language. This goes a long way in establishing the emotional ties needed for a sale.

Finally, social networking has become a marketing form of its own—and video is an integral part of it. Video has the potential to go viral at any time. From this point of view—can you afford not to do it?

In the highly competitive world of SEO and Internet marketing it’s crucial to offer clients new advances in services. Bubblecast Interactive Video Platform provides a great opportunity to use interactive video to promote your business, get familiar with the process and then use if for your clients!

Interactive Video has a very simple yet incredibly powerful idea behind it: Show people ads when they’re most willing to take action. You will use your video to engage visitors and demonstrate your product or service—showing them your ad when it’s most efficient: When the video playback finishes or, when the user clicks “stop. The result? A cleaner presentation and more conversions.

Bubblecast is the premium online video platform on which to host your video. Because interactive video is capable of serving thousands of video streams simultaneously on your web pages, social networking sites, and online communities—it is the ideal way to start your video campaign. And the process is simple.

What do I Need?

To start getting more conversions with interactive video you need just three things: First, a video describing your product or service. Then, your banner: For example, an image, Flash movie, (SWF) or simply HTML or text. Finally, you supply the location of your landing page, where the users will go when they click your ads. It may be a purchase, registration, or subscription page, to name just a few.

Upload Your Video to Bubblecast

To upload your video, simply go to your Bubblecast dashboard. From there it takes only moments to upload your video(s), bind ads to them, and then place your new interactive videos online using one of several ways which Bubblecast provides.

Bind Your Ad to the Video—it’s Easy.

Binding your ad with your video means that you tell Bubblecast what ads should be shown in which video(s). You start your new advertising campaign by creating a banner – image, button or even form to be shown in video. Then set the link to your landing page. Finally you select a video from the list of your movies and save the banner. That’s it. Your banner starts showing immediately in your video!

How to create ads – video

http://bubble-cast.com

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Place Your Video Online

Bubblecast offers the following ways to get your video online: For your website: Simply get the embed code of the video and add it to your page. Plugin for Wordpress: If you use Wordpress, install the Bubblecast video Plugin for Wordpress to get interactive video in your posts. For social networking sites such as Facebook, lj, MySpace etc.—click the “Share or Embed” button on your video and pick from more than 30 social networking sites.

Forrester Research issued it’s “US interactive Marketing Forecast, 2009 to 2014” in July of 2009, in which it estimated marketing dollars for interactive spending will trend up from 12% in 2009 to 22% in 2014. And because marketing dollars aren’t likely to increase Forrester predicted that traditional marketing media would suffer from “cannibalization.” Comscore’s findings on increases in average video time, and number or viewers, reinforce these findings.

One example of  innovations  now produced by online video platforms (OVP’s) comes from Bubblecast which  offers an interactive video platform which allows customers to answer a “call to action” directly on the video screen—without even the minimal distraction of “off player” buttons. This eliminates just one more peripheral and advances the concept of video as the primary viewing experience. The era of video interactivity is also in the offing with the advent of smart phones, iPad, and half a dozen imminent clones due to appear in the next few months.

Innovations like Bubblecast’s interactive video are in keeping with needs of customers which advertisers are now trying to reach in greater numbers. The Forrester report showed that 83% of the marketers surveyed felt that online video would increase in effectiveness over the next three years, fueling the need for further innovations similar to interactive video.

In the Online Video Platform (OVP) industry the “call to action” interface is the button or “clickable” element that sends the viewer to the next step in the sales process, usually a landing page, more specific information, video, map, or whatever the marketing paradigm calls for. Incorporating this element into the video is an obviously “big step” in wedding the features of online video with internet interactivity.

Though it’s too early to tell, sales of iPad is projected to reach the ten million mark this year. The advent of mobile functions with greater and greater capabilities only increases the likelihood that interactive video will catch on as a daily experience. As marketers plan for this, internet users and providers continue to find creative avenues to use the medium.

Not only is video widespread, but it keeps visitors on the web longer. According to Comscore’s September 2009 report, the average for a video watched on the internet is nearly 4-minutes. How many visitors spend 3.8 minutes on your website? That’s an eternity by internet standards. And in all probability you could increase viewer time by several orders of magnitude if they were efficiently engaged by video for  nearly four minutes. Check out the article and the stats: http://www.reelseo.com/online-video-continues-ridiculous-trajectory. It may be time to find out what video can offer your business. If its a four minute visit, how can you loose?

So why is video so popular? There are several reasons. First, people would much rather see something than read it. Given the option of view a short instructional video verses reading several paragraphs, they will nearly always choose the video. Also, video is much more personal than other media. And selling is relational at its core. It involves feelings. Video communicates your message and inspires the feelings of confidence and trust. No other media can so quickly establish the emotional ties that build a one-on-one relationship with your client. Finally, video is convenient. In today’s over-scheduled business world, we place primary importance on time saving measures. Rather than having their day interrupted by a sales meeting, potential clients and customers can watch a video anytime their schedule allows.

Every sale has a story—it’s what people love and respond to. And because viewers are both visually oriented and lovers of story—video provides a nearly perfect marketing tool. It’s when the user is engaged by the story in a video that we hit upon the best moment to show her the advertisement’s call to action. The problem—until now there’s been no video platform designed to take advantage of the unique opportunities on the internet—until now.

Bubblecast is the first Interactive Video Platform! That means that it is now possible for you to put you “call to action” ads into a video. Interactive Video is a one stop solution for engaging video in need of “click through” capability. Once uploaded to Bubblecast, your video could be  bound to a clickable banner – image, button or form, and given its destination. We provide everything you need to make it work! Bubblecast offers you the capability to place video on Web pages, social network sites, Wordpress and Google search results.

In order to make sure that your banner is seen during the video, users will see the ads when playback finishes, and when they stop the movie. This eliminates wasted time and ensures that your ad will be seen while the user will have at least one opportunity to respond.

In light of all of these facts, it seems clear: The fact is, people are compelled to watch and listen when they have a chance. Interactive Video will get you more conversions. The numbers are overwhelming: Comscore’s statistics from 2009 indicate that 168 million U.S. internet users watched a total of 26 billion viewings. And as pointed out above, once they are into the video they are hooked with a 3.8 minute average viewing time. The fact is, people are compelled to watch and listen when they have a chance.

It’s no secret Google now considers websites with video material more beneficial to users and therefore more important in search results. Interactive video further enhances SEO through keyword filled descriptions

The days of photo’s and text are numbered; “best sellers” books now have their counterpart: Iconic Videos. For better or worse young people are now hooked into the ultimate reality of videos. But if your video is good, it will place you with the best—heads and shoulders above the competition.

We are proud to present our new product BubbleSoftStore.com which will allow video authors monetizing their videos.

What is Bubblesoft?

Bubblesoft website hosts videos about software products. When you want to buy a software you first should make sure it has the features you need. You watch the video which tells you about the product and find it out. If the video shows you what you want you either download trial version or buy this product.

How can I earn money with Bubblesoft?

Earning money with us is easy. Create a video review for a software product from our catalog and tell us your where to transfer money.

Start making money in 3 simple steps

• Download trial version of software from our website
• Create a video review using screencasting software.
• Upload video to Bubblesoft and we’ll take care of the rest

When the video is uploaded it becomes available to the users who want to buy software. They watch your video and when it’s finished they can either download a trial version or buy the software straight away. When they buy you get the commission, a percentage of software price. If they download a trial version and make the purchase after some trial period you again get your commission. All you need is a good video review.

How much do you pay to me?

When someone buys a software Bubblesoft gets affiliate commission from the vendor. We share this money with authors of the videos. We also want to spread out our videos as much as possible, so webmasters or bloggers who put Bubblesoft video on their websites also get their commission.

The more great video reviews you create the more money Bubblesoft earns. The more we earn the more we share with you.

The vendor’s commission is split the following way

How much can an author earn?

It depends on multiple factors: the size of vendor’s commission, the popularity of the software, its price and of course the quality of your video review.

The quality of review is what really matters because the buyers will rank your video and the higher the rank is the greater chance your video appears in the top list. And the top list is what people buy more frequently.

Another reason for creating good review is that other people would like to share your great video on their websites, it means more sources of getting commission for you.

Let’s make a simple calculation. You created a video review for a software which costs $29.99 and the vendor’s commission is 50%. Your video was viewed at Bubblesoft website by 1000 people in September and 2% bought the software. Your video was also shared by 10 bloggers and they brought your another 20 sales in Septemeber. The vendor’s commission is 50% so yours is 25% when the video is shown at Bubblesoft and 22.5 % for sales on third-party websites.

How much can a webmaster earn?

It depends on how many sales have been made through your website. If you run a blog you might write an article and embed Bubblesoft video into it. If you have enough visitors and this software is what they might be interested in this is a good way for you to monetize your blog. Moreover, if your article is good other people will link to it and your rank in Google will get higher. It means Google will put your page higher in search results driving people who were searching to buy software your article is about to your blog.
Let’s make a simple calculation. You write an article about the software product and embed Bubblesoft video you found on our website. The software costs $29.99 and the vendor’s commission is 50% so yours commission is 5%. Your article and video was viewed by the visitors of your blog 1000 times in October, 2% of them bought the software. Google has brought to you another 50 people who were looking for this kind of software and they all made the purchase.

If you create the video review yourself and place it on your blog you will get commission both as author and webmaster. See also How to embed Bubblesoft video into blog or website
Learn more
You might want to read Turn your video into money and Frequently Asked Questions section to learn more about Bubblesoft

We just released a new version of Bubblecast Video Plugin for Wordpress and it now has new cool features, read on.

Resize thumbnails and player

When you’ve embedded a video into the post and somebody views the page he(maybe she) first sees the thumbnail – a snapshot image from your video.  When the user clicks the thumbnail the Quickcast player appears and starts playing.

You can now control the dimensions of both player and thumbnail in your post.

The new parameters are added to  [ bubblecast ] tag.

[ bubblecast id=286236 thumbnail=475x375 player=752x544 ]

thumbnail=475×375 tells the thumbnail picture to be 475 by 375 pixels.
player=752×544 makes player show video in 752×544 resolution.

When you click Insert into post in Quickcast it substitutes original video resolution to player parameter. If thumbnail’s and player’s width and height are the same the video is being played just in place of the thumbnail, if they differ, player is shown in a popup window.
Below are some examples of how you can use this new feature.
[ bubblecast id=286236 thumbnail=475x375 player=752x544 ] – unchanged, inserted from Quickcast

http://bubble-cast.com

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[ bubblecast id=284567 thumbnail=550x375 player=550x375 ] - same size for thumbnail and player

http://bubble-cast.com

Recent video in context

The sidebar widget Recent video has got new option – show videos from the context. It means you can put your videos into different categories and the widget will pick up the posts from the category being shown. You should set Get videos from the context widget parameter to Yes. If no video posts are found in the current category it falls back to the category(categories) you’ve chosen in widget’s setup.

You haven’t heard from me for some time just because I was busy working on new features of Bubblecast service.Now we present:

Youtube support

Now you can enter Youtube video link and get it in the blog like it was uploaded to Bubblecast.  Here is the sample Youtube clip

http://bubble-cast.com

Here how it looks like:

You just paste a Youtube link and click Ok

Sidebar widget for recent videos

We created sidebar widget which you can use to show recent posts with Bubblecast videos. If you go to Admin Console -> Appearance -> Widgets and drop the widget to your sidebar, it will show the most recent video posts from the category you define in widget configuration.  The widget can show posts from multiple categories, either vertically or horizontally if your theme supports horizontal toolbars. You also define how many videos should appear in the widget.

Italian and Dutch language support

You can now have Quickcast Flash Player in Italian and Dutch.  Italian translation is kindly provided by our Italian partner – Marco Forconi – http://marcoforconi.com .  Dutch translation is done by our partner in Netherlands Jacob Schipper – http://mkbweb.nl

Rewinding in Quickcast player

We enabled rewinding in the player, you can now rewind forward and back. The pieces of video being downloaded are cached on your computer and thus save your bandwidth if you play the video once again.

Video playback performance improvement

We made some improvements on the server side of the Bubblecast to improve playback performance of the video clips.
Optimizations for screencasts
Screencasts are videos created from your computer’s screen.  For example you want to show the users of your website how to use your service. You make screencasts with special software, like Camstudio or Camtasia, you just start the recording, open the browser, go to your website, show the users what features it has and comment your moves to the speakerphone.

Screencasts usually have high resolution, like 1440 x 900 because the whole computer’s screen is captured. When you play a screencast in Quickcast player, you should switch to Full Screen mode by clicking the button in the bottom right of the player.

There is also some special processing of such videos in Bubblecast to get the best playback quality.

Upgrade your Wordpress plugin

Please, upgrade your Bubblecast Video plugin for Wordpress from the repository to get all these features: http://downloads.wordpress.org/plugin/bubblecast-video-plugin.1.1.zip

I’d appreciate if you tell me how to post to multiple blogs in easiest way.

I installed Arras theme to Bubblecast blog.  Do you like the new look and feel?  I really do.

At the top are the featured posts, bubblecast platform related posts are in the middle and news at the bottom.

I’d like to pay your attention to Community section at the right sidebar.  It contains links to some featured forum topics and polls. And I will place more stuff from our forum there.

I created a topic in our forum  – Request a feature for Bubblecast Wordpress video plugin

If you would like to have Bubblecast Wordpress plugin do something special for you, please, reply to this topic.